OUR DECLARATION

We, the undersigned, believe that the world is at a critical crossroads. Global-business leaders need to come together to advance the wellbeing of people and the planet. In fact, we think business has to think this way in order to thrive.


The private sector can and must redefine both its responsibilities and its own terms of success; a Plan B for concerted, positive action that will ensure business becomes a driving force for social, environmental and economic benefit.

Business is now waking up to the reality that:

If we carry on using the natural resources of the world unsustainably, they’ll quite simply run out.

With a burgeoning population, more people are still living in poverty than ever before and inequalities are increasing in many parts of the world.

Unemployment rates are at frightening levels.

Non-Profits alone cannot solve the tasks at hand, while many governments are unwilling or unable to act.

While there are myriad reasons we’ve arrived at this juncture, much of the blame rests with the principles and practices of ‘business as usual’.

These are not the outcomes we envisioned as we grew our companies; this is not the dream that inspired us.

And the overwhelming conclusion we’ve reached is that businesses have been a major contributor to the problems, and we as business leaders have the responsibility of creating sustainable solutions.

Therefore, if we leverage the many positives of business - the spirit of enterprise, innovation and entrepreneurship that has helped realize improvements in quality of life and enabled technological and scientific progress - we can create an unprecedented era of sustainable, inclusive prosperity for all.

The time has come for us to play our part in finding the solutions.

That’s why we are forming The B Team.

Our vision of the future is a world in which the purpose of business is to become a driving force for social, environmental and economic benefit.

Our mission is to help develop a ‘Plan B’ that puts people and planet alongside profit.

Plan A - where companies have been driven by the profit motive alone - is no longer acceptable.

As business leaders, we know that what we’re proposing will be a challenge, or even an affront, to many of our colleagues and competitors.

But we’re confident that those who choose to work with us will see that in the long run what’s better for the planet and its people is also better for business.

The ultimate aim, with support, energy and ideas — and yes, constant, frank criticism — is to get millions of business leaders committed to a better way of doing business.

And before we comment on the practices of others, we ‘Pledge’ that we will ‘Start at Home’.

We will focus on ourselves, our own businesses and industries, and do our utmost to ensure we meet the principles of better business.

As members of The B Team, we will work to overcome large-scale challenges where our collective voices can make a difference.


Sir Richard Branson

Guilherme Leal

Ratan Tata

Kathy Calvin

Strive Masiyiwa

Professor Muhammad Yunus

Arianna Huffington

François-Henri Pinault

Jochen Zeitz

Dr. Mo Ibrahim

Paul Polman

Shari Arison

Dr. Ngozi Okonjo-Iweala

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Our Agenda

A picture of what business would look like if we achieve our Vision.

See Our Agenda
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