1

THE RIGHT ASPIRATIONS

The right incentives are in place to promote, inspire and celebrate leaders and business models that integrate, people, planet and profit into their DNA.

2

NEW STRUCTURES

New forms of business that integrate people, planet and profit are enabled and flourish around the world including social businesses, for-benefit enterprises, values-driven companies and other social enterprises.

3

TRUE ACCOUNTING

The true cost of all business impacts - environmental, social and economic - are fully accounted for.

4

TRUE RETURNS

Investment flows disproportionately to businesses that generate sustainable, long-term value for people, planet and profit.

5

WELLBEING

Businesses uphold universal human rights, denounce prejudice, respect diversity, advance dignity and promote wellbeing in everything they do.

6

LEVEL PLAYING FIELD

There are no corporate incentives, including subsidies, for practices that are destructive to people or the planet and businesses engage in free, fair and ethical competition.

7

FULL TRANSPARENCY

Business is free from corruption and is held accountable for delivering better products, companies and economies to advance the wellbeing of people and the planet.

8

REDEFINED EDUCATION

Business leaders the world over are taught and inspired to believe that the purpose of business is to be a driving force for social and environmental benefit, and not just financial gain.

9

SUSTAINING NATURE

Instead of depleting natural resources and accelerating global climate change, business helps conserve, sustain and restore the planet.

10

THE LONG RUN

Success in business has been redefined and performance is judged on the basis of delivering long-term value to all stakeholders, while operating within planetary boundaries.

11

FAIR REWARDS

The wealth business generates is shared fairly among all of those who contribute to its creation.

12

GOOD GOVERNANCE

Businesses are governed in a manner that is fair, transparent, ethical, and accountable, taking responsibility for people and planet as well as profit.

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