Mr. Leal was born in 1950 in Santos, Brazil. He is a Brazilian business and social entrepreneur and one of the founders of Natura Cosméticos, a Brazilian company globally recognized for its commitment to sustainability.
Leal has a degree in Business Administration from the University of São Paulo and is alumni of the Advanced Management Program at Fundação Dom Cabral/INSEAD. Over the past 25 years, he has also participated in the creation and promotion of various business and social organizations, such as Fundação Abrinq (Abrinq Foundation for Children’s Rights), Ethos Institute – Companies and Social Responsability and Instituto Akatu (Akatu Institute for Conscious Consumption). He was also involved with institutions like Conselho Empresarial da América Latina (Ceal – Business Council of Latin America), the G50 and Ashoka Social Entrepreneurs.
After 2000 Guilherme Leal became closely involved with many environmental institutions. He joined the Boards of the Brazilian Biodiversity Fund (Funbio) and WWF Brazil and made a partnership with Instituto de Pesquisas Ecológicas (Ipê – Ecological Researches Institute) for the creation of the first Brazilian Faculty for Environmental Conservation and Sustainability (Escas). Since 2008 Guilherme Leal has been dedicated to structuring his legacy through Instituto Arapyaú, an organization dedicated to education and sustainable development.
In the 2010 Brazilian general elections, Mr. Leal ran as Ms. Marina Silva’s (PV/Green Party) Vice President. They achieved nearly 20MM votes, representing approximately 20% of the Brazilian electorate.
Mr. Leal is married and has 5 sons.