Mark Gough is the Executive Director of the Natural Capital Coalition. A strong believer in integrating sustainability into decision-making where it becomes an opportunity for everyone, Mark previously worked for The Crown Estate, helping to develop its integrated vision and approach to value measurement. Prior to this he was the Global Environmental Manager for the information company, Reed Elsevier. Mark is a Director of the Aldersgate Group, which brings together business, politics and civil society to drive action for a sustainable economy, and has sat on a number of national and international committees, including the Steering Committee of the United Nations CEO Water Mandate and the Board of the Alliance for Water Stewardship.