The Breakthrough Challenge – New Book by Jochen Zeitz and John Elkington

01/10/2015
breakthroughchallenge

In their new book, The Breakthrough Challenge, B Team Co-Chair Jochen Zeitz and B Team Advisor John Elkington offer 10 ways to connect today’s profit to tomorrow’s bottom line.

Realizing the pressures our current economic system puts on people and planet, Zeitz and Elkington argue that business leaders must “rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C–suite, and even what inspires us.”

This book draws from over 100 interviews with business leaders and demonstrates that the shift towards a more sustainable way of doing business is in fact in motion.

To learn more click here.

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