Why Young Entrepreneurs Need Our Attention

01/20/2014

In the first of a series of articles by Mckinsey and Company, Co-founder of The B Team, Richard Branson explains why young entrepreneurs are so important, and why it’s vital to learn from and empower them to make both a profit and a difference.

When I started Virgin more than four decades ago, I wanted to make people’s lives better. I felt then, and still feel, that business has enormous potential to be a force for good in the world. Companies can realize this potential by looking for ways to do things differently, and by putting people and the planet up alongside profit as driving forces. These are mutually reinforcing opportunities. Business doesn’t have to be a zero-sum game, where some win and others lose. Done right, everybody stands to gain–companies, communities, and the beautiful planet we live on.

To achieve lasting progress you must nurture and learn from the next generation of business leaders. Some of these rising stars are already ahead of the curve, especially in the way they weave together their social and entrepreneurial passions. I think all of us could be doing more to encourage and support them. Businesses have a major role to play in tackling the world’s toughest challenges. To me, it makes perfect sense to tap into the energy of young business leaders who are not afraid to start companies and see how their products and services can make a difference in the world.

Read the full article here.

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