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Our economic model is broken.

But we can build a new one that is sustainable, trusted and strong.

The public is calling for it. Future generations depend on it.

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It’s time to end business as usual. We believe in the power of bold and courageous collaboration.

Together, we can create a new system that benefits people and the planet.

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By continuously setting higher standards with humanity at their core, we can redefine what accountability and success mean for business.

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Our current economic model is broken. But it did not break itself. And it will not repair itself. We, as private sector and civil society leaders, envision the way forward as a better way of doing business. That’s why we’re working to shift the culture of accountability in business to include not only numbers and performance, but people and planet.

We acknowledge that while we are part of the problem, we have the responsibility—and the power—to lead on the solution. We will create new norms of corporate leadership that go beyond commitment and toward fundamental transformation today, for a better tomorrow.

Leadership in action

The B Team Responsible Tax Principles in Action: Shell’s Dedication to Building Trust Among All Stakeholders
From the earliest days of The B Team’s efforts to promote responsible tax, Shell joined other leading companies, investors, international i...
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The B Team Responsible Tax Principles in Action: Anglo American's Blueprint for Progress
At The B Team, when we developed our Responsible Tax Principles, we set out to provide companies with a framework for action. We recognized...
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Lessons Learned In Pursuit of Ten Times Bolder Leadership

Halla Tómasdóttir

It’s no exaggeration to say that 2020 has been a year like no other—and one that’s tested us all in a number of ways. This year not only br...
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bp Becomes 20th Signatory to The B Team Responsible Tax Principles
The B Team is delighted to announce that bp has become the latest signatory to its Responsible Tax Principles. bp becomes the 20th company ...
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Why Responsible Tax Belongs on the ESG Agenda

Torben Möger Pedersen, CEO, PensionDanmark

Over the last ten years, responsible tax has become an increasingly prominent concern for companies in Denmark and around the world. Intern...
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Business and Labor Organizations Call for Renewed Multilateralism From G20 Countries
Leaders from 13 international business and labor organizations have sent a strong message to G20 countries: step up global collaboration to...
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Let's Reset Together and Exercise 21st Century Leadership
As global leaders across business and civil society, we know that democracy, human rights, the rule of law and institutional integrity are ...
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Addressing Trade Association Misalignment on Climate Policy
Corporate climate leadership can no longer be confined to company walls. It entails bold and consistent climate ambition across all routes ...
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Mobile Industry Leader, the GSMA, Endorses The B Team Responsible Tax Principles, Promoting Sector-Wide Action
The B Team is delighted to announce that the GSMA, which represents the interests of mobile operators worldwide, has become the latest sign...
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From the UN General Assembly to Climate Week and Beyond, It’s Time to RESET

Halla Tómasdóttir

This past week marked a UN General Assembly and Climate Week like no other—and I’m not just talking about the virtual nature of these event...
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We will not see the changes we seek by working alone.

We partner with leaders across sectors, regions and industries to collectively create new norms of corporate leadership.
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