Digital Strategist

We're seeking a Digital Strategist to join our communications and storytelling team.

Digital Strategist

Posted on:

Thursday 21st April 2022

Application close:

Tuesday 31st May 2022


Remote with the right to work either in the US or the UK.


USD 75k (or equivalent in GBP) per annum or based on experience and a comprehensive benefits package.

The B Team is seeking a Digital Strategist to join our communications and storytelling team.

About The B Team

The B Team is a global collective of business and civil society leaders working to create new norms of corporate leadership. Together, B Team leaders are holding themselves and their peers accountable to measuring business success not only by financial performance, but also for the benefit of future generations.

The B Team is committed to ensuring that our people are respected and valued. We strive to create a positive working culture, one that includes learning. Our culture and agenda reflect our core principles of sustainability, equality and accountability.

Job Description

We’re looking for a proactive, strategic thinker eager to create opportunities to grow audiences and evolve our digital strategy in service to the mission. The Digital Strategist will bring expertise in reporting and analytics to help make data-driven decisions regarding digital strategy, content creation and campaign execution across The B Team’s social channels.

The Digital Strategist will report to the Global Communications and Storytelling Lead and work collaboratively across the organization. We are a global team working with a wide range of leaders and a cross-sector ecosystem of partner organizations.

Key responsibilities may include:

  • Developing and executing strategies to accelerate audience growth and engagement and drive traffic from established and emerging social platforms

  • Coordinating the creation of platform-specific content, developing visual assets and producing social media kits for distribution around key moments

  • Maintaining social accounts, primarily on LinkedIn and Twitter

  • Deriving insights from analytics to inform digital strategy and advise editorial strategies

  • Advising on headlines to maximize engagement and optimize SEO

  • Collaborating with agency partners on strategy and content production for social media channels

The Digital Strategist may also be required to take on other duties as needed to help drive forward our mission and vision.

The ideal candidate will bring:

  • Proactivity, collaborative working and an interest in working with a dynamic, globally distributed team.

  • At least 6+ years experience in a digital-focused marketing, engagement and/or communications role.

  • Demonstrable success driving audience development for a publication or institution, including experience in the management of social media and SEO optimization.

  • Strong social-specific writing ability, including the ability to think creatively and translate in-depth stories into compelling headlines and shareable social posts.

  • Familiarity with Adobe Creative Suite and have created visual assets for use via social media channels and email campaigns.

  • An interest or previous experience working in rapid response communications.

  • Familiarity with, or interest in, learning more about environmental, social and governance (ESG) issues, business and social impact and related topics.

For this position, we are background-agnostic and would like to hear from applicants of all professional backgrounds with varied skill sets and personal experiences. We not only work on diversity issues, but also believe that diversity is a strength for our team. We are also looking forward to meeting with candidates that can bring fresh insight to the team. If you do not meet all of the requirements outlined in the job description below, but believe you could thrive in the role and support The B Team’s mission, we encourage you to apply.

What we offer

$75,000 (or equivalent in GBP) per annum or based on experience and a comprehensive benefits package.

How to Apply

Please apply for this role by sending a single PDF or Word document containing the following to Nadine Apelian Dobbs at with the subject: Digital Strategist- [NAME].


  • Cover letter (1 page):
    • Tell us why you want to work for The B Team, what excites you about the job, and what makes you the right person for the role.

    • Please tell us how your background and experiences would help advance a more diverse and inclusive culture at The B Team (self-identification of demographic information is optional and this information will not be used to discriminate against candidates in the recruitment process).

  • Résumé: Let us know your professional and/or educational background (max 2 pages).


Our Work Environment: Due to the COVID-19 pandemic, all B Team staff are working remotely for the foreseeable future. We have offices and staff based primarily in London and New York. The communications team is US-based but we welcome applicants from either of these locations (or anywhere in the US or UK). The B Team will provide support to ensure a productive remote working environment.

Job Requirements: The right to work either in the US or the UK is required.

Duration: Full-time.

Diversity & Inclusion

We are a committed equal opportunity employer and we strive not to discriminate based on ability, age, sex, gender identity or expression, sexual orientation, disability, socioeconomic status, political or religious beliefs, national origin, race or ethnicity, skin color, health status, pregnancy, caring responsibility or any other basis prohibited by law. We are also committed to enhancing the diversity of our team and to ensuring an inclusive working environment for all B Team staff.

Apply now