January 26, 2023, New York: Today, The B Team announced that Jacqueline Novogratz, founder and CEO of Acumen, and Juan Carlos Mora, CEO of Bancolombia, have joined its group of global business and civil society leaders working to catalyze better business practices.

The world is navigating multiple, interconnected crises at once, from climate breakdown and nature loss to Russia’s war in Ukraine and rising living costs. Bold, collaborative leadership is needed to address these challenges, and business leaders have a critical role to play.

“I am delighted to welcome Juan Carlos Mora and Jacqueline Novogratz to The B Team — two exceptional leaders dedicated to principled leadership and sustainable economic development,” said B Team CEO Halla Tómasdóttir. “Juan Carlos’s commitment to climate action and financial inclusion, coupled with Jacqueline’s pioneering leadership in impact investing, will contribute to our goals of advancing a more inclusive economy and society.”

Novogratz and Mora join The B Team as it prepares to celebrate 10 years of advocating for new corporate leadership norms that prioritize people and the planet alongside profit.

“It’s an honor to join this inspiring group of leaders,” said Juan Carlos. “At Bancolombia, we are committed to promoting sustainable development and enabling more people to achieve financial well-being. We partner with different local and international actors to adopt responsible business practices that have a positive impact on the environment and society, and we motivate others to do the same. The collective action of leaders is needed now more than ever in our lifetimes.”

“I am honored to join The B Team at such a milestone moment in history — both its, and the planet's," said Jacqueline. "As we seek to overcome the pressing challenges of our time, we all must commit to collaborating fearlessly, with a moral imagination that will enable us to deliver a more sustainable, equitable world for all of us."

Contact

For more information, please email media@bteam.org.

About The B Team

The B Team is a global collective of business and civil society leaders working to create new norms of corporate leadership today, for a better tomorrow. Together, these leaders strive to hold themselves and their peers accountable for measuring business success not only by financial performance, but also for the benefit of future generations.