LEGO Group's parent company, Kirkbi A/S, has recently invested $535 million in the construction of a large wind-farm off the coast of Germany. While this investment represents just a third of the total site, this share will produce enough power 100,000 German households sustainably and to meet LEGO's target to balance 100% of their global energy use with renewable energy sources by 2020.
When the project was first announced in 2012, Kirkbi Chief Executive Soren Thorup Sorensen spoke to Reuters about the business case for the purchase of this vast asset. He said that as well as allowing LEGO to fulfill its environmental commitments, the construction of the wind-farm provided a solid long-term investment.
In this area, Kirkbi are pioneers. This investment in renewable energy is the largest ever undertaken by a private Danish company, and it is hoped that their bold investment will inspire other organizations to embark on similar ventures.
Read more about Kirkbi's investment in wind-power here.