"We need many corporate champions to save our ice – and thus our precious planet and humanity itself. This is the private sector’s moment in history to act, mobilize and bring solutions."
- Keith Tuffley, CEO, The B Team.

In a new op-ed in The Guardian, hosted by the Global Environment Facility (gef), B Team CEO Keith Tuffley reflects on his recent journey to Antarctica, where he witnessed global warming's effect on the melting ice sheet. We need more companies to recognize not just the problems, but the business opportunities in addressing our climate challenge.