As well as sharing the letter B, we share a vision with B Lab; for a future where business drives social, environmental and economic benefit.

B Lab is a not-for-profit working toward this vision by certifying companies around the world as Benefit Corporations (or B Corps). There are already more than 1,200 B Corps in 29 countries around the world, including the likes of Patagonia, Ben & Jerry’s and Natura. To be certified each company has to meet rigorous standards for social and environmental performance, accountability, and transparency.

The process of certification can help our B Team members—who are working towards the challenges inside their own companies. And any company can join on this journey to better business by providing a clear path and concrete actions for driving change. It was a natural fit for us to join forces and work alongside B Lab to help continue to grow this movement.

You can find out more about becoming a B Corp and explore the tools to measure your company’s social and environmental performance here.