A letter from The B Team's chair and vice-chair

In this new report, we’re grateful to share stories of how The B Team championed courageous leadership in 2023.

Leading by doing. Working in partnership. Creating space for bold ideas. Standing up for sustainable business and economic systems change. This is how B Team leaders strive to show up in the world. We certainly don’t have all the answers, but a better future begins with having the courage to lead.

This is the most important decade for global climate action and halting nature loss. No one individual or organization can do it alone. From businesses and governments to people at home, we all have a part to play in protecting our planet. That’s why it’s so important for all leaders to raise ambition levels, support research and investments into sustainable solutions and advocate for policy reform as a lever of lasting change.

Future generations are counting on us.
We have a responsibility. And a choice.

How will you choose to lead?

Jesper Brodin (CEO, Ingka Group) & Ester Baiget (CEO, Novonesis)