As part of our blog series produced in partnership with Huffington Post, B Team Advisor and Founder and President of The Capital Institute, John Fullerton uses the case of DNV GL, the world's leading ship and offshore classification company, as an example of the courage needed to lead towards a 'regenerative economy'.

Realizing that unlimited growth on a limited planet is not possible, the regenerative economy is grounded in the theory that sustainable living systems are by their very nature regenerative. Therefore, if our human economy is to survive, it too must become regenerative.To read the full blog post click here.

Please also see The Capital Institute's Field Guide to Investing in a Regenerative Economy.

This blog post is part of a series produced by The Huffington Post and The B Team community to help articulate a Plan B for Business. To see other posts in the series, click here.