NEW YORK CITY, 21 January 2014
The B Team announced today that Blake Mycoskie, social entrepreneur, author, founder and CEO of TOMS Shoes, is the latest recruit to join the not-for-profit initiative, co-founded by Sir Richard Branson and Jochen Zeitz. With this recruitment Mycoskie becomes the youngest member of The B Team and will lend his unique, entrepreneurial perspective on the future of business to the team and its work.Blake’s company TOMS, based in the US, is known for its One for One giving model: The company gives away a pair of shoes to a child in need for each pair sold. To date, the company has given away over 10 million pairs of shoes and restored sight to over 200,000 individuals through its eyewear program. The B Team is committed to creating a future world in which the purpose of business is to be a driving force for social, environmental and economic benefit.
Blake joins other members of the B Team at the World Economic Forum in Davos, Switzerland this week to encourage other business leaders to work catalyse a better way of doing business, by advancing a Plan B that puts people and the planet alongside profit.
Blake Mycoskie said: “A driving force behind my business ventures is my deep seated passion to inspire people to help make tomorrow better, encouraging them to include giving in everything they do. I fully share the B Team’s aspirations and am thrilled to have this opportunity to develop ideas and ultimately better business.”
Sir Richard Branson, Co-Founder of The B Team said:"The B Team welcomes Blake’s energy and experience, in particular his passion for inspiring and improving the lives of young people. Blake has proven first-hand that "putting people and the planet before profit is also good for business.” He embodies the next generation of business leaders that is challenging and inspiring all of us to do business differently."