We are living through a defining era with multiple shifts happening at once that are reshaping the world as we know it—planetarily, geopolitically, and technologically. But within this upheaval lies opportunity.

The choices businesses make, how they create value in a changing world, and how they show up in the world, will shape everything from policy to where people choose to invest. Those who lead with clarity, consistency, and urgency won’t just keep up with change. They’ll help shape what comes next.

Our 2028 strategy shares how we are approaching this critical period at The B Team. We believe that business can rise to this moment, but not alone. Progress depends on how leaders lead: what they prioritize, who they partner with, and how they shape the narrative where outdated assumptions hold progress back.

That’s where The B Team comes in. In this next chapter, we will build on a decade of impact as a collective of business and civil society leaders and the trusted relationships that made it possible. In a world that is shifting fast, we’re leaning into our role as a catalyst with greater intention and agility.

At the heart of our strategy are three interconnected pillars: people, planet, and systems. Together they shape the conditions in which business can thrive or falter. Across these pillars, we draw on a decade of experience working with business on issues such as ownership transparency, responsible tax, human rights, and the just transition.

To learn more about our approach for the next three years and how we will put it in motion, read our full strategy:

We believe that the future can be fairer, more resilient, and full of possibility, and business has a vital role to play in shaping it. We are excited to partner with business, civil society, policy, and young leaders to turn shared ambition into lasting impact.