Photo by Chris Farber

Leaders

We are global business and civil society leaders working to confront the current crisis of conformity in leadership.

We believe that for a better tomorrow for our communities, our companies and our planet, we need bold leadership now.

This shared value has brought together a close community of peers where difficult decisions can be embraced, and timely, large-scale change can be achieved. We are driven by a clear strategy and dedicate our collective influence to encourage others—and ourselves—to take personal risks to do what is right. We at The B Team choose to take the more difficult yet more rewarding path.

Leaders

Sir Richard Branson

Co-Founder of The B Team

Sir Richard Branson

Co-Founder of The B Team

“I believe business must be leading, and not waiting on, the shift toward an inclusive future. I joined The B Team to stand at the forefront of this movement and inspire others to join.”

Sir Richard Branson is the Co-Founder of The B Team and Founder of the Virgin Group. Richard serves on the Climate Working Group and The B Team Australia Network Steering Committee. As a B Team Leader, his efforts are helping to build a net-zero economy that leaves people and communities thriving and resilient.

Jochen Zeitz

Co-Founder of The B Team

Jochen Zeitz

Co-Founder of The B Team

“Business cannot ignore the impact it has on people and our planet. I co-founded The B Team to help ensure that impact is a positive one—and one the private sector views proactively.”

Jochen Zeitz is Co-Founder of The B Team and ZEITZ MOCAA, Founder of the Zeitz Foundation and The Long Run, and former Chairman and CEO of PUMA SE. Jochen serves on The B Team Africa Network Steering Committee and helps drive The B Team’s efforts to advocate for corporate sustainability governance both regionally and globally. Jochen’s work as a B Team Leader also helps companies quantify and act on environmental risk.

Paul Polman

Chair of The B Team

Paul Polman

Chair of The B Team

“If you don’t bring purpose to business, citizens of the world will ask: why are you around in the first place? I joined The B Team to build a private sector driven by purpose.”

Paul Polman is Chair of The B Team, Co-Founder & Chair of Imagine and Former CEO of Unilever (2009-2018). Paul serves on The B Team’s Climate and Governance Working Groups. His dedication across these causes has helped to catalyze business action and advocacy on open company ownership, protection of human rights and a just transition.

Sharan Burrow

Vice-Chair of The B Team

Sharan Burrow

Vice-Chair of The B Team

“The world’s working people need a new social contract. That’s why I joined The B Team—to create the dialogue in partnership with business, civil society and governments for a new social contract to advance social progress for all.”

Sharan Burrow is Vice-Chair of The B Team and General Secretary of the International Trade Union Confederation. Sharan serves on The B Team Australia Network Steering Committee and the Climate, Governance and Workplace Equality Working Groups. Sharan’s commitment across The B Team’s causes helps ensure a future of decent, safe and healthy work for all.

Ajay Banga

President and CEO, Mastercard

Ajay Banga

President and CEO, Mastercard

“From rising temperatures to rising inequality, we are facing some of the most trying challenges of our time and none of us will succeed unless we all can succeed. I joined The B Team to partner with this esteemed group of individuals as we look to tackle these large societal challenges.”

Ajay Banga is the President and CEO of Mastercard. A longtime advocate for diversity, inclusion and belonging at work, Ajay brings his experiences in building a workplace that strives to win with decency and in supporting governments as they build economies that work for all to The B Team’s efforts to chart the path toward leading with sustainability, equality and accountability.

Oliver Bäte

CEO, Allianz Group

Oliver Bäte

CEO, Allianz Group

“Companies have responsibilities toward society, which go beyond their own shareholders. I joined The B Team to help businesses realize these responsibilities for a shared future that benefits all.”

Oliver Bäte is CEO of Allianz Group. Oliver serves on The B Team’s Climate and Governance Working Groups. His work as a B Team Leader is helping to catalyse business action toward a net-zero economy ripe with opportunity for all people.

Marc Benioff

Founder, Chairman and Co-CEO, Salesforce

Marc Benioff

Founder, Chairman and Co-CEO, Salesforce

“As business leaders we have a responsibility to all stakeholders—customers, employees, partners, communities and the environment—not shareholders alone.”

Marc Benioff is Founder, Chairman and Co-CEO of Salesforce. As a B Team Leader, Marc has helped spearhead our engagement with entrepreneurs. His commitment to economic and social equality is helping to further business action toward improving the state of the world.

Kathy Calvin

President and CEO, UN Foundation

Kathy Calvin

President and CEO, UN Foundation

“The just and sustainable future we envision for 2030 and beyond is only possible through collaboration. I joined The B Team to partner with innovators across sectors to help bring this vision to life.”

Kathy Calvin is President and CEO of the UN Foundation. Kathy serves on The B Team’s Climate Working Group. Her work as a B Team Leader helps develop a thriving and resilient net-zero world, which eliminates poverty and ensures equality for all.

David Crane

Former CEO, NRG Energy and Clean Energy Investor

David Crane

Former CEO, NRG Energy and Clean Energy Investor

“When you recognize that your company or industry is contributing to rising global temperatures that endanger our children and climate-driven societal injustices, you have a moral imperative to act. That’s why I joined The B Team—to show that the private sector can lead the way to a more sustainable and equitable future.”

David Crane is the former CEO of NRG Energy. He serves as co-chair of The B Team’s Climate Working Group. A clean energy crusader, David’s work as a B Team Leader is fundamental to accelerating the shift to a net-zero economy that benefits all.

Emmanuel Faber

Chairman and CEO, Danone

Emmanuel Faber

Chairman and CEO, Danone

“Without fairness, there is no way we can create an economy that will tackle our collective challenges of today: inequalities, health, migrations, climate. That’s why I joined The B Team—to collectively face these challenges today, for a better tomorrow.”

Emmanuel Faber is the Chairman and CEO of Danone. He serves on The B Team’s Equality Working Group. As a B Team Leader, Emmanuel is helping to foster inclusive workplace cultures that build a thriving future for both people and business.

Christiana Figueres

Founding Partner, Global Optimism and Convenor of Mission 2020

Christiana Figueres

Founding Partner, Global Optimism and Convenor of Mission 2020

“Without optimism, it is almost impossible to tackle any large challenge. And without collaboration across unusual sectors, getting things done takes way too long. I joined The B Team to accelerate these crucial cross-sector conversations and partnerships.”

Christiana Figueres is Founding Partner of Global Optimism, Convenor of Mission 2020 and former Executive Secretary of the United Nations Framework Convention on Climate Change (2010-2016). Christiana serves on The B Team’s Climate Working Group. She is a tireless optimist and advocate for cross-sector ambition and collaboration to address the impacts of climate change.

Mats Granryd

Director General, GSMA

Mats Granryd

Director General, GSMA

“Building a truly equal world is not something that any of us can do alone—as individuals, as companies, even as an industry. But working together, we truly can make a difference—that’s why I joined The B Team.”

Mats Granryd is Director General of the GSMA. He serves as Co-Chair of The B Team’s Workplace Equality Working Group. An advocate for gender equality and responsible business leadership in an increasingly disruptive digital landscape, Mats’ work on The B Team helps to build a future where all communities, consumers and companies can succeed.

Arianna Huffington

Founder and CEO, Thrive Global

Arianna Huffington

Founder and CEO, Thrive Global

"We need to redefine success. True, sustainable success has to be built around purpose and well-being. More and more companies are realizing that what’s good for their people is also good for their business and the planet. I joined the B Team to accelerate this culture shift."

Arianna Huffington is the Founder and CEO of Thrive Global. She serves on The B Team’s Workplace Equality Working Group. Arianna’s dedication to creating sustainable and purpose-driven workplaces is crucial to a private sector that prioritizes people and planet alongside profit.

Dr. Mo Ibrahim

Founder, Celtel and Founder and Chair, Mo Ibrahim Foundation

Dr. Mo Ibrahim

Founder, Celtel and Founder and Chair, Mo Ibrahim Foundation

“Business is essentially a force for good. I joined the B Team to work on strengthening corporate governance and transparency.”

Dr. Mo Ibrahim is the Founder of Celtel and the Founder and Chair of the Mo Ibrahim Foundation and Chair of Satya Capital Limited. He serves on The B Team Africa Network Steering Committee and as Co-Chair of The B Team’s Governance Working Group. With a focus on responsible tax and beneficial ownership transparency, Mo’s stewardship as B Team Leader helps to support good governance globally and exceptional leadership across Africa.

Yolanda Kakabadse

Former President, World Wildlife Fund International

Yolanda Kakabadse

Former President, World Wildlife Fund International

“Business is a natural lever to help catalyze change. Building solutions to some of the biggest challenges our world faces relies on advancing this power and collaboration—that’s why I joined The B Team.”

Conservationist Yolanda Kakabadse is the Former President of World Wildlife Fund International (WWF). She serves on The B Team’s Climate Working Group. With a breadth of experience in both government and civil society, Yolanda’s leadership on The B Team underscores the importance of cross-sector collaboration when working to secure a healthy and prosperous planet.

Isabelle Kocher

CEO, Engie

Isabelle Kocher

CEO, Engie

“We’re entering a new era for business. It’s no longer a choice to operate for the benefit of the environment and society. I joined The B Team to help companies realize that there is no winning company on a losing planet.”

Isabelle Kocher is the CEO of Engie. She serves on The B Team’s Climate Working Group. Her work as a B Team Leader is helping to accelerate the shift toward a net-zero emissions economy that builds strong communities, decent jobs and competitive markets.

Guilherme Leal

Co-Founder and Co-Chair, Natura

Guilherme Leal

Co-Founder and Co-Chair, Natura

“The big changes we seek will not be promoted by a single country, sector or organization. We need to work in partnership. I joined The B Team to work in tandem with leaders across sectors to transform the way we do business.”

Business and social entrepreneur Guilherme Leal is the Co-Founder and Co-Chair of Natura & Co. As a B Team Leader, his work is fundamental to demonstrating and advancing successful, purpose-driven entrepreneurship that keeps people and planet at its core.

Andrew Liveris

Former Chairman and Chief Executive Officer, Dow Chemical and DowDuPont

Andrew Liveris

Former Chairman and Chief Executive Officer, Dow Chemical and DowDuPont

“The collective will of all of us has to be organized in a way that creates the intersection of business, government, and civil society under one title: humanity. I joined The B Team to advance this collective humanity.”

Andrew Liveris is the Former Chairman and Chief Executive Officer of Dow Chemical and Chairman of DowDuPont. He serves on The B Team Australia Network Steering Committee and the Climate and Workplace Equality Working Groups. As a B Team Leader, Andrew has ensured that the manufacturing industry is a key stakeholder in collective efforts to radically reduce carbon emissions and secure a net-zero economy.

Indra Nooyi

Former Chairman and CEO, PepsiCo

Indra Nooyi

Former Chairman and CEO, PepsiCo

“We are past the point of recognising that the health of our companies, our communities, and our countries is inextricably linked. For an inclusive and thriving future, it’s time to move from talk to action, which is why I joined The B Team.”

Indra Nooyi is the Former Chairman and CEO of PepsiCo. She serves on The B Team’s Workplace Equality Working Group. As a B Team Leader, Indra is focused on helping companies take action to prioritize the health and well-being of their communities, customers and planet.

Dr. Ngozi Okonjo-Iweala

Chair, Gavi: The Vaccine Alliance, Former Finance Minister, Nigeria and Former Managing Director, World Bank

Dr. Ngozi Okonjo-Iweala

Chair, Gavi: The Vaccine Alliance, Former Finance Minister, Nigeria and Former Managing Director, World Bank

“What the world needs is a new dialogue: one that brings the private and public sectors together to stand up for what is right. I joined The B Team to evolve this dialogue for a fair future.”

Dr. Ngozi Okonjo-Iweala is Chair of Gavi: The Vaccine Alliance, Former Finance Minister for Nigeria and Former Managing Director of the World Bank. She serves on The B Team Africa Network Steering Committee, Climate Working Group and as Co-Chair of The B Team’s Governance Working Group. Ngozi’s leadership at The B Team has been fundamental to holding the powerful to account, catalyzing transparent governance and helping to build trust in crucial institutions.

François-Henri Pinault

Chairman and CEO, Kering

François-Henri Pinault

Chairman and CEO, Kering

“It is my conviction that sustainable business is smart business. It gives us an opportunity to create value while helping to make a better world. I joined The B Team to seize and build upon that opportunity.”

François-Henri Pinault is Chairman & CEO of Kering. He serves on The B Team’s Climate Working Group. As a B Team Leader, his efforts to end gender-based violence helps to secure workplaces worldwide that are just, equal and free from harassment.

Mary Robinson

Former President of Ireland and Chair, The Elders

Mary Robinson

Former President of Ireland and Chair, The Elders

“I am confident that if we put our mind to it business can help build the inclusive economy of tomorrow. For the benefit of our world’s most vulnerable, business cannot remain silent or inactive. I joined The B Team to help spark this private sector action.”

Former President of Ireland, Mary Robinson, is Chair of The Elders. She serves as Co-Chair of The B Team’s Climate Working Group. Mary’s leadership has helped bring justice to the forefront of the climate agenda—justice for those most vulnerable to the impacts of climate change: the poor, the disempowered and the marginalized across the world.

Ratan Tata

Chairman Emeritus, Tata Sons

Ratan Tata

Chairman Emeritus, Tata Sons

“Transparent business is better business. The B Team helps companies recognize this and act for a world that fosters trust, responsibility and accountability between people and the private sector.”

Ratan Tata is the Chairman Emeritus of Tata Sons, Tata Industries, Tata Motors, Tata Steel and Tata Chemicals. As a B Team Leader, his work has helped to build transparent and fair markets that better both business and society.

Hamdi Ulukaya

Founder, Chairman and CEO, Chobani

Hamdi Ulukaya

Founder, Chairman and CEO, Chobani

“We need companies to step up and do their part. It’s not a choice, it’s a responsibility. I joined The B Team to create a sense of urgency among all business leaders to not just talk—but to act.”

Hamdi Ulukaya is the Founder, Chairman and Chief Executive Officer of Chobani. He serves on The B Team’s Equality Working Group. Hamdi’s work as a B Team Leader helps to shape new corporate leadership norms around valuing inclusivity, community and responsibility.

Zhang Yue

Chairman and Founder, Broad Group China

Zhang Yue

Chairman and Founder, Broad Group China

“Sustainable development is critical in an era where social transformation and accelerating urbanization is occurring in many countries. As a B Team Leader I have the opportunity to advance rapid low-carbon revolution in the global architecture and transportation.”

Zhang Yue is Chairman and Founder of Broad Group China. Zhang serves on The B Team’s Climate Working Group. He is dedicated to advancing energy efficient technologies, particularly around energy reservation and lightweight transportation. His efforts as a B Team Leader are helping to ensure businesses and cities scale in a sustainable and minimally impactful way.

Professor Muhammad Yunus

Chairman, Yunus Centre

Professor Muhammad Yunus

Chairman, Yunus Centre

“The best way to cultivate a sustainable business is to solve humanity's greatest problems. I joined The B Team to encourage business models that drive these solutions and empower people at all levels of society.”

Nobel Peace Laureate Professor Muhammad Yunus is Chairman of the Yunus Centre, Founder of Grameen Bank and Yunus Social Business. His efforts to create economic and social development for those in most-need has engendered greater levels of financial inclusion and economic opportunity for women around the world.

What We Lead With:

1 Purpose and Principles

Leading with purpose means examining why it is you do what you do—and that isn’t to make a profit. Purpose sets forth intentions that will make a tangible difference in the world. But purpose alone is not enough. It might be a starting point, but leaders need a strong set of principles to bring their purpose to life. And at this crucial turning point for leadership, we believe there are three principles leaders must holistically and boldly embrace: sustainability, equality and accountability.

2 Humility

Leaders operating with humility have an honest understanding of their strengths and limitations. They are not seeking to be the hero of their company, but rather a part of a community. A humble leader actively and continually admits to their imperfections while seeking to learn and grow.

3 Courage

Courageous leaders are willing to take a personal risk for what is right and use their voice when it matters most. They choose to take the often difficult yet more rewarding path. They acknowledge that the global economic model is broken, but it did not break itself and they have a responsibility to repair it.