Leaders
We are global business and civil society leaders working to confront the current crisis of conformity in leadership.
We believe that for a better tomorrow for our communities, our companies and our planet, we need bold leadership now.
This shared value has brought together a close community of peers where difficult decisions can be embraced, and timely, large-scale change can be achieved. We are driven by a clear strategy and dedicate our collective influence to encourage others—and ourselves—to take personal risks to do what is right. We at The B Team choose to take the more difficult yet more rewarding path.
Leaders

Sir Richard Branson
Founder, Virgin Group; Co-founder, The B Team

Jochen Zeitz
President, CEO & Chair, Harley-Davidson, Inc.; Co-founder, The B Team

Jesper Brodin
CEO, Ingka Group (IKEA); Chair, The B Team

Sharan Burrow
General Secretary, International Trade Union Confederation; Vice-Chair, The B Team

Ajay Banga
Executive Chairman, Mastercard, Vice-Chair of General Atlantic

Oliver Bäte
CEO, Allianz Group

Ester Baiget
President & CEO, Novozymes

Marc Benioff
Founder, Chairman and Co-CEO, Salesforce

Kathy Calvin
Former President and CEO, UN Foundation

David Crane
Former CEO, NRG Energy and Clean Energy Investor

Emmanuel Faber
Chair of International Sustainability Standards Boards (ISSB)

Christiana Figueres
Founding Partner, Global Optimism and Convenor of Mission 2020

Mats Granryd
Director General, GSMA
André Hoffmann
Vice Chairman, Roche Holding AG

Arianna Huffington
Founder and CEO, Thrive Global

Van Jones
CNN contributor and founder of the Dream Corps

Dr. Mo Ibrahim
Founder, Celtel and Founder and Chair, Mo Ibrahim Foundation

Ilham Kadri
CEO and President of the Executive Committee of Solvay

Yolanda Kakabadse
Former President, World Wildlife Fund International

Joseph D. Kenner
President and CEO of Greyston

Isabelle Kocher
Former CEO, Engie

Guilherme Leal
Co-Founder and Co-Chair, Natura

Andrew Liveris
Chairman Emeritus and Former Chief Executive Officer, Dow Chemical

Hiro Mizuno
UN Special Envoy on Innovative Finance and Sustainable Investments

Paul Polman
Business leader, campaigner and co-author of “Net Positive”
Jean Oelwang
Founding CEO and President, Virgin Unite

Dr. Ngozi Okonjo-Iweala
Director-General, the World Trade Organization, Former Chair, Gavi: The Vaccine Alliance, Former Finance Minister, Nigeria and Former Managing Director, World Bank
Torben Möger Pedersen
CEO, PensionDanmark

Mary Robinson
Former President of Ireland and Chair, The Elders

Hamdi Ulukaya
Founder, Chairman and CEO, Chobani

Zhang Yue
Chairman and Founder, Broad Group China

Professor Muhammad Yunus
Chairman, Yunus Centre
What We Lead With:
1 Purpose and Principles
Leading with purpose means examining why it is you do what you do—and that isn’t to make a profit. Purpose sets forth intentions that will make a tangible difference in the world. But purpose alone is not enough. It might be a starting point, but leaders need a strong set of principles to bring their purpose to life. And at this crucial turning point for leadership, we believe there are three principles leaders must holistically and boldly embrace: sustainability, equality and accountability.
2 Humility
Leaders operating with humility have an honest understanding of their strengths and limitations. They are not seeking to be the hero of their company, but rather a part of a community. A humble leader actively and continually admits to their imperfections while seeking to learn and grow.
3 Courage
Courageous leaders are willing to take a personal risk for what is right and use their voice when it matters most. They choose to take the often difficult yet more rewarding path. They acknowledge that the global economic model is broken, but it did not break itself and they have a responsibility to repair it.